Welcome to optomed Optometrists at Norwood.

As you can probably tell from our name, we are an optometry practice with a very strong medical focus. The health of your eyes is more important to us than just dispensing eyewear, which appears to be the primary interest of most corporate optometry practices if you happen to notice their marketing.

Due to the enormous demands for eye care from an ageing population, optometrists are becoming the general practitioners in this area of medical care. Large waiting lists at public hospitals and extremely busy eye specialists mean that optometrists are increasingly becoming the primary eye care providers for diagnosis, treatment and referral of a multitude of eye problems. As a result, the medical care provided by our profession is taking on a much more important role.

At optomed, we take this role very seriously and have invested, and continue to invest, in state of the art equipment and instruments which enable us to care for your eyes and your vision. We also have 45 minute appointments instead of the usual 15 to 20 minute appointments offered by most corporate optometrists so you’re not processed and we spend time getting to know you and your unique visual requirements.

Our practice has been established for around 30 years and most recently was owned by Rex and Annette Wallis who provided caring, independent eye care for many years at Norwood. The new owner of what is now called optomed is Rob Seiler who received his Bachelor of Optometry degree in 1979 from the University of NSW after previously completing a Bachelor of Science degree at the University of Adelaide. His special area of interest is the detection and management of eye disease.

Sue and Regina, who make up our dispensing team, are two of the most qualified optical dispensers in Adelaide and each have more than 30 years experience in the profession. Our third team member is Bev who is our optical assistant and she is responsible for much of our administrative duties as well as managing our recalls and helping with the selection of our incredible frames.

Our optometrist Rob, along with Sue, Bev and Regina, look forward to seeing you in our practice and, in addition to the serious side of looking after your eyes, having some fun choosing your new look from our large range of high quality, unique designer frames.